Friday Fun: Blue Jean Diapers… Really?

September 3rd, 2010

Every once in a while I see a product that makes me think, “Huh?”, “What?”, “No way!”, “Can’t be!” and “Really?” The last time I had that thought was when the marketeers at Chia America released… Chia Obama.

Today, I find myself thinking, “Huh?”, “What?”, “No way!”, “Can’t be!” and “Really?!” once again.

Those thoughts triggered when my next door neighbor came strolling down the street with her 6-month old baby boy. As Robyn (my wife), Ethan (my 16-month old boy) and I chatted with my neighbor, something caught my eye in the stroller. My focus tightened. Then, I realized the little tike was dressed in… Blue Jean Diapers!

After discussing this with Robyn, I learned that Huggies has an entire marketing program built around this new, chic line of “pee-pee” and “pooh-pooh” protection. In case you missed it, here is the flagship commercial for blue jean diapers that stimulated my thoughts of “Huh?”, “What?”, “No Way!”, “Can’t Be!” and “Really?”

As I replayed the video, I became further amused by the script. Here it is:

My diaper is full
Full of chic
When it’s a number two
I look like number one
I pooh in blue

Seriously… Did you catch the last line? “I pooh in blue”.

Interestingly enough, Chia Obama and Huggies’ Blue Jean Diapers are both limited items. Hmmmm. Now, why might that be?

Have a great long weekend,

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About The Author: Adam Pick is a double, heart valve surgery patient and author of The Patient's Guide To Heart Valve Surgery. This unique book integrates clinical research with the personal experiences of 135 former patients to help future patients and their caregivers better understand the problems, the opportunities and the realities of heart valve surgery. To learn more about Adam and his heart valve surgery book, click here.