Editorial Guidelines

The following editorial guidelines have been established by HeartValveSurgery.com to govern various aspects of sponsored content on HeartValveSurgery.com.  You can learn more about the HeartValveSurgery.com sponsor program here

As used in this policy, the terms “Sponsored Content” may include dedicated content pages (e.g. a surgeon profile or hospital profile), a topical microsite (e.g. a clinical trial microsite), live events (e.g. a patient webinar), eBooks, videos and/or other educational resources. 

HeartValveSurgery.com has the discretion with respect to the interpretation and enforcement of this policy and all other issues associated with Sponsorsed Content. HeartValveSurgery.com may change this policy at any time in its discretion by posting a revised policy on HeartValveSurgery.com with a revision date.

HeartValveSurgery.com has the discretion for determining the types of sponsorship materials that will be accepted and displayed on HeartValveSurgery.com. Under no circumstances will HeartValveSurgery.com's acceptance of any sponsorship materials be considered an endorsement of the products and/or services advertised or for the entity that advertises, manufactures, distributes, or promotes products or services.

HeartValveSurgery.com will not accept any educational or promotional materials that, in HeartValveSurgery.com's opinion, are (i) not factually accurate or (ii) inappropriate for the members of its community.

Where applicable, HeartValveSurgery.com shall identify Sponsored Content with the text, "Sponsored". For example, this text is displayed on Sponsored Surgeon Profile pages (e.g. Dr. Marc Gillinov's profile page) and Sponsored Heart Hospital Profile pages (e.g. Northwestern Medicine's profile page).

These text identifiers shall also include an embedded hyperlink to the HeartValveSurgery.com Sponsor Program page so that patients can learn more about the HeartValveSurgery.com Sponsor Program.  

On dedicated educational microsites, HeartValveSurgery.com shall include an identifier which reads, "The educational information provided on this page is sponsored by [Sponsor Name]." This identifier is also accompanied by a "Learn more." text hyperllink which also directs users to the HeartValveSurgery.com Sponsor Program page.

Sponsored promotional services across HeartValveSurgery.com also include the word "Sponsored".  For example, a specific contextual advertisement (e.g. side margin callouts) for services including a featured surgeon, a surgeon profile, a hospital profile, and the hospital logo service include the word "Sponsored".  The identifiers within these promotional displays also include an embedded hyperlink to the HeartValveSurgery.com Sponsor Progam page.

To further help visitors of HeartValveSurgery.com become aware and learn about the HeartValveSurgery.com Sponsor Program, a "Sponsor Program" link is provided in the "About" section of the website navigation on 25,000+ content pages at HeartValveSurgery.com.

If you have any questions regarding the editorial guidelines referenced above, please contact Adam Pick at adam@heartvalvesurgery.com or call (888) 725-4311.  Thank you!


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Page last updated: May 13, 2021