Friday Fun: Blue Jean Diapers… Really?

By Adam Pick on September 3, 2010

Every once in a while I see a product that makes me think, “Huh?”, “What?”, “No way!”, “Can’t be!” and “Really?” The last time I had that thought was when the marketeers at Chia America released… Chia Obama.

 

 

Today, I find myself thinking, “Huh?”, “What?”, “No way!”, “Can’t be!” and “Really?!” once again.

Those thoughts triggered when my next door neighbor came strolling down the street with her 6-month old baby boy. As Robyn (my wife), Ethan (my 16-month old boy) and I chatted with my neighbor, something caught my eye in the stroller.  My focus tightened. Then, I realized the little tike was dressed in… Blue Jean Diapers!

After discussing this with Robyn, I learned that Huggies has an entire marketing program built around this new, chic line of “pee-pee” and “pooh-pooh” protection. In case you missed it, here is the flagship commercial for blue jean diapers that stimulated my thoughts of “Huh?”, “What?”, “No Way!”, “Can’t Be!” and “Really?”

As I replayed the video, I became further amused by the script. Here it is:

My diaper is full
Full of chic
When it’s a number two
I look like number one
I pooh in blue

Seriously… Did you catch the last line? “I pooh in blue”.

Interestingly enough, Chia Obama and Huggies’ Blue Jean Diapers are both limited items. Hmmmm. Now, why might that be?

Have a great long weekend,
Adam


Written by Adam Pick
- Patient & Website Founder

Adam Pick is a heart valve patient and author of The Patient's Guide To Heart Valve Surgery. In 2006, Adam founded HeartValveSurgery.com to educate and empower patients. This award-winning website has helped over 10 million people fight heart valve disease. Adam has been featured by the American Heart Association and Medical News Today.

Adam Pick is a heart valve patient and author of The Patient's Guide To Heart Valve Surgery. In 2006, Adam founded HeartValveSurgery.com to educate and empower patients. This award-winning website has helped over 10 million people fight heart valve disease. Adam has been featured by the American Heart Association and Medical News Today.


Fran says on September 3rd, 2010 at 9:05 pm

Well, is Ethan going to be wearing jeans Huggies?



Adam Pick says on September 4th, 2010 at 6:37 am

Hey Fran,

Although stylish and chic, I think it is somewhat unlikely that Ethan will be getting into a pair of blue jean diapers. 🙂

Have a great weekend,
Adam


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