- What personally identifiable information of yours is collected;
- What organization is collecting the information;
- How the information is used;
- With whom the information may be shared;
- What choices are available regarding collection, use and distribution of the information;
- What kind of security procedures are in place to protect the loss, misuse or alteration of information under our control; and,
- How you can correct any inaccuracies in the information.
Please take the time to read and understand this policy so that you can understand how we use your personal information.
The Site may contain links to other web sites. Once you enter another web site (whether through an advertisement, service, or content link), be aware that Heart Valve Interactive is not responsible for the privacy practices of such other sites. We encourage you to look for and review the privacy statements of each and every web site that you visit through a link or advertisement on the Site.
Non-Personal Information We Collect About You
We collect non-personal information about your use of the Site, special promotions and newsletters.
The information collected by cookies may be used for the following purposes: (i) to help us dynamically generate advertising and content on web pages or in newsletters, (ii) to allow us to statistically monitor how many people are using the Site and selected sponsors' and advertisers' sites, (iii) to allow us to statistically monitor how many people open our emails, and (iv) to help us determine for what purposes these actions are being taken. We may use cookie information to target certain advertisements to your browser or to determine the popularity of certain content or advertisements. Cookies may also be used to facilitate a user's log-in, as navigation aids and as session timers.
B. Clickstream Data
As you use the Internet, a trail of electronic information is left at each web site you visit. This information, which is sometimes referred to as "clickstream data," can be collected and stored by a web site's server. Clickstream data can tell us the type of computer and browsing software you use and the address of the web site from which you linked to the Site. We may use clickstream data as a form of non-personal information to anonymously determine how much time visitors spend on each page, how visitors navigate throughout the site and how we may tailor our web pages to better meet the needs of visitors. This information will only be used to improve our site. Any collection or use of clickstream data will be anonymous and aggregate.
Personally Identifiable Information We Collect About You
A. Newsletters & Emails to You
At the time of registration, book purchase and at various times as you use the Site, you may be given the option of receiving recurring informational/promotional newsletters via email from Heart Valve Interactive and/or directly from third parties. When you sign up for our email newsletters or at any time, you may be given the option to choose to receive (i.e., “opt-in”) to receiving additional promotional emails from Heart Valve Interactive or our sponsors. In order to subscribe to Heart Valve Interactive newsletters via email, we need your contact information, like name and email address. When you download materials made available to you through the Site and provide us your contact information in connection therewith, you will automatically be choosing to subscribe (i.e. “opt-in”) to our newsletters via email. We will provide an option to unsubscribe (i.e., “opt-out”) from any newsletters we may send, for example, by clicking on an "unsubscribe" link at the bottom of an email newsletter. If you experience difficulties with an automated unsubscribe service we provide, please email us at firstname.lastname@example.org. We will manually unsubscribe you from that newsletter as soon as reasonably practical. In some cases, when you click on a link or an advertisement on the Site, in an email or newsletter, your browser may be momentarily directed to the web site of a third party which, acting on behalf of Heart Valve Interactive, notes or "counts" your response to the email or newsletter before redirecting your browser to your selected destination; this redirection process may not be apparent to you.
B. Emails You Send to Heart Valve Interactive
C. Message Boards and other Public Forums
As a service to our users, the Site may feature message boards, chat rooms and other public forums where users with similar interests or medical conditions can share information and support one another or where users can post questions for experts to answer. We may also offer online discussions moderated by medical or healthcare experts. Any information shared (including personally identifiable and Personal Health Information) that you reveal in a chat room, message board, posting or online discussion is by design open to the public and is not a private, secure service. In addition, any videos, images or audio files you submit may be redistributed through the Internet and other media channels and may be viewed by the general public. You should think carefully before disclosing any personally identifiable information or Personal Health Information in any public forum. Anything you have written, posted or uploaded may be seen, disclosed to or collected by third parties and may be used by others in ways we are unable to control or predict, including to contact you for unauthorized purposes. As with any public forum on any site, this information may also appear in third-party search engines like Google, Yahoo, MSN etc. Your account name may be displayed to other users when you engage in certain activities on the Site. If you choose to add personal information to your account profile that is visible to other users (such as a profile picture, your name, gender or other details), such information may be accessible to the general public.
D. Paid Services
From time to time, Heart Valve Interactive may offer users the opportunity to register for fee-based subscriptions or services (collectively, “Paid Services”). A Paid Service may have its own service or member agreement that governs your use of the service and the information we collect to provide the service, including your credit card information. Any such service or member agreement will be disclosed to you at the time of registration for that Paid Service.
We are committed to protecting the privacy of children. Neither Heart Valve Interactive nor any of its services are designed or intended to attract children under the age of 13. We do not collect personally identifiable information from any person we actually know is under the age of 13.
F. Market Research
Information Collected by Third Parties Not Acting on Heart Valve Interactive’s Behalf
Sponsors or advertisers on the Site may use their own cookies or other online tracking technologies in the banner advertisements served on the Site and in emails, special promotions or newsletters we send you. Some advertisers use companies other than Heart Valve Interactive to serve their ads and to monitor users' responses to ads, and these companies ("Ad Servers") may also collect non-personal information through the use of online tracking technologies on the Site. In certain situations, information collection may be facilitated by momentarily directing your browser to the web site of an Ad Server or other third party acting on behalf of the sponsor, partner, or advertiser before redirecting your browser to its selected destination (e.g., back to the Site to show the ad, or to the advertiser's website); this redirection process will not be apparent to you.
Disclosure of Your Information
A. Disclosure to Heart Valve Interactive Operations and Maintenance Contractors
Heart Valve Interactive operations and maintenance contractors may sometimes have limited access to your personally identifiable information in the course of providing products or services to Heart Valve Interactive. These contractors could include vendors and suppliers that provide us with technology, services, and/or content for the operation and maintenance of the Site. Unless you have opted-out of receiving emails and newsletters from Heart Valve Interactive, these contractors also may have access to your email address to send newsletters or special promotions to you on our behalf or to send emails to you for purposes such as conducting market research on our behalf. Access to your personally identifiable information by these contractors is limited to the information reasonably necessary for the contractor to perform its limited function for Heart Valve Interactive.
B. Disclosure to Third Parties Providing Services and Sponsorships
Heart Valve Interactive may share your personally identifiable information with third parties that provide services to Heart Valve Interactive related to the Site, including, without limitation, verification services, or that provide support for services available on or through the Site. In addition, Heart Valve Interactive may share your personally identifiable information with third parties sponsoring services or events available on or through the Site.
C. Disclosure to Third Party Contractor Web Sites
D. Disclosure to Linked Sites
E. Disclosure of Aggregate Information
Heart Valve Interactive may provide aggregated non-personal information to third parties. For example, we might inform third parties regarding the number of users of the Site and the activities they conduct while on the Site. We might also inform third parties that may or may not be an advertiser on the Site of statistical information such as "30% of our users live in the southern United States". Depending on the circumstances, we may or may not charge third parties for this aggregate information.
How Heart Valve Interactive Handles Privacy and Security Internally
Here are some of the security procedures that Heart Valve Interactive uses to protect your privacy:
•Requiring both a personal username (log-in name) and a password in order for users to access their personally identifiable information or Personal Health Information.
•Using firewalls to protect information held in our servers.
•Utilizing Secure Socket Layer encryption in transmitting personally identifiable information to our servers. In order to take advantage of encryption technology, you must have an Internet browser which supports 128-bit encryption.
•Closely monitoring the limited number of Heart Valve Interactive employees who have potential access to your personally identifiable information.
•Backing-up our systems to protect the integrity of your personally identifiable information and Personal Health Information.
Despite Heart Valve Interactive's efforts to protect your personally identifiable information and Personal Health Information, there is always some risk that an unauthorized third party may find a way around our security systems or that transmissions of your information over the Internet may be intercepted.
Updating Your Information and Contacting Heart Valve Interactive
A. Updating Your Personally Identifiable Information
If we collect and store self-reported data for certain Site features, we will provide you with a method for correcting, updating or reviewing such information. We will store user submitted data (personally identifiable information and/or Personal Health Information) in an active database for a certain period of time and may later transfer such data to an inactive back-up medium.
B. Removing your Personal Information
If you have a complaint or problem, please email email@example.com or send us a letter via U.S. mail to: Heart Valve Interactive Corp., P.O. Box 4049, Redondo Beach, CA 90277. Our customer service department will forward your complaint to the appropriate internal Heart Valve Interactive department for a response or resolution. If you want to (1) delete your personally identifiable information from our systems, (2) update the personally identifiable information that you have provided to us, or (3) change your preferences with respect to marketing contacts or other activities, please email firstname.lastname@example.org.
C. Limitations on Removing or Changing Information
Upon your request, we will delete your personally identifiable information or Personal Health Information from our active databases and where feasible from our back-up media. You should be aware that it is not technologically possible to remove each and every record of the information you have provided to Heart Valve Interactive from our servers.
D. Special Notification for California Residents
Site Users who reside in California and have provided their personally identifiable information to Heart Valve Interactive may request information about our disclosures of certain categories of personal information to third parties for their direct marketing purposes. Such requests must be submitted via email to email@example.com or by letter via U.S. mail to: Heart Valve Interactive Corp., P.O. Box 4049, Redondo Beach, CA 90277. Within thirty (30) days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted other than to the address specified in this paragraph.
A. Personally Identifiable Information
B. Personal Health Information
C. Non-Significant Changes
Adam Pick is a patient, author of The Patient's Guide To Heart Valve Surgery and the founder of HeartValveSurgery.com.