The Top 25 Heart Valve Manufacturing Brands
Tuesday, September 8th, 2009In case you missed it, Research and Markets just published their “Top 25 Manufacturers of Heart Valve Repair And Heart Valve Replacement Devices” for 2009 (shown below).
Given my ongoing interest in this market, I was intrigued by the vast assortment of company names on this list. Some of these brands were new to me. And, given the ongoing consolidation of this industry, some of the brands referenced were very familiar.
Personally, I find the power of brands ab-sooooo-lutely fascinating. In business school, I attended many classes that focused on strategic brand management and its impact upon customers, the competition and success metrics. For example, I am always amazed when I review a valuation analysis of the world’s number one brand, Coca Cola. Did you know, in 2005, the Coke brand was valued at over $70 billion dollars? (The second most popular brand, Microsoft, was valued at $59 billion.)

Coke: The Number One Brand In The World
“Why is Adam writing about this in a blog about heart valve surgery?” you might be wondering.
Well…
Over the years, I have spoke with thousands of heart valve surgery patients about their valve replacement devices. I find it very curious when I ask them a simple question, “Which brand of heart valve replacement do you have?”







